Navigating Pharma CRM: The Shift to Marketing-Centricity
date September 30, 2024
This webinar is the second part of a talk show that started in June. A few months ago, we analyzed Veeva’s recent moves and their implications for a more marketing-centric approach. Now, we dive deep into some new topics: Major Announcements from 2024 Veeva Summit: What do these changes mean for your CRM and orchestration strategies?; Other CRM Solutions; Real-World Case Studies; and more.
Florent Edouard Global Head of the Digital Accelerator Sanofi
Philip Vyt Founder Growth for Pharma
Chris Wade Associate Vice President, Strategic Solutions Exeevo Inc.
Stefan Repin Head of Marketing Platforce
Juliana Kreisel Events Manager Platforce
Navigating the CRM landscape
date June 27, 2024
Prepare to navigate the evolving landscape of CRM solutions in the pharmaceutical industry with us! Veeva’s recent advancements, including their transition from Salesforce, the integration of Veeva Vault, and the launch of their new Campaign Manager, mark a pivotal shift in the CRM and orchestration landscape. In this episode, we delve into the strengths and weaknesses of leading platforms such as Veeva, IQVIA, and Exeevo within a marketing-centric environment.
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