Navigating the CRM landscape: The Shift from Rep-Centric to Content-Centric strategies
date June 27, 2024
Prepare to navigate the evolving landscape of CRM solutions in the pharmaceutical industry with us! Veeva’s recent advancements, including their transition from Salesforce, the integration of Veeva Vault, and the launch of their new Campaign Manager, mark a pivotal shift in the CRM and orchestration landscape. In this episode, we delve into the strengths and weaknesses of leading platforms such as Veeva, IQVIA, and Exeevo within a marketing-centric environment.
Chris Wade Associate Vice President, Strategic Solutions Exeevo Inc.
Philip Vyt Founder Growth for Pharma
Florent Edouard SVP, Global Head of Commercial Excellence Grünenthal Group
Stefan Repin Head of Marketing Platforce
Juliana Kreisel Events Manager Platforce