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Mono-channel marketing in pharma is no longer the solution. Building trust with our HCPs using technology and consumer behaviour KPIs has become the norm, especially in the pharmaceutical industry which is an ever-changing and dynamic environment that requires careful planning and execution of marketing strategies to ensure success. With the rise of digital communication channels, companies increasingly leverage these tools to reach healthcare providers (HCPs) and consumers.

However, with the rapid changes in technology and consumer behaviour, relying on one single communication channel can be dangerous. This is particularly true in the pharmaceutical industry, where regulatory restrictions and the importance of building trust with HCPs and consumers can significantly impact marketing success.

One significant danger of relying on a single communication channel is the potential for the channel to become obsolete. Email marketing, for example, was once a popular and effective way for pharmaceutical companies to reach HCPs and consumers. However, with the rise of spam filters and email overload, the effectiveness of email marketing has decreased in recent years.

Diversification is key to mitigating the risks of over-reliance on any single communication channel. Here are some of the benefits of diversifying communication channels in the pharmaceutical industry:

1. Reach a broader audience: By leveraging multiple communication channels, companies can reach a wider range of HCPs and consumers. For example, some HCPs may prefer to receive information via email, while others prefer to attend conferences or webinars.
2. Build trust and credibility: HCPs and consumers often prefer to receive information from a variety of sources to build trust and credibility. By utilizing different communication channels, companies can demonstrate their expertise and dedication to serving their audiences in different ways.
3. Increase brand awareness: Diversifying communication channels can help increase brand awareness among HCPs and consumers. By utilizing a variety of channels, companies can reach a wider audience and promote their brand in different ways.
4. Stay ahead of the competition: By utilizing multiple communication channels, companies can stay ahead of the competition. If a competitor is relying on a single communication channel, they may be at risk of losing their audience if that channel becomes obsolete.
5. Adapt to changing consumer behaviour: As technology continues to evolve, so do consumer behaviours. By diversifying communication channels, companies can adapt to changing consumer behaviours and remain relevant in the market.

In conclusion, mono-channel marketing in pharma like in any other industry risks relying too heavily on one communication channel. Diversifying channels is crucial to ensure the success and sustainability of any marketing strategy but also to sustain and enable sales. As technology continues to evolve and consumer behaviours change, companies must remain flexible and adaptable to these changes. By doing so, they can remain competitive and relevant in the market.

Just like flexibility in pricing, the pharmaceutical industry has proven to be an essential component of modern society, especially in recent years. It is responsible for the research, development, manufacturing, and marketing of drugs that help people live longer and healthier lives. However, in 2023, pharma companies are cutting down budgets on CRM. This news may seem daunting for many companies, but it presents an opportunity for others.

One such company is Platforce, a CRM+CLM product company. Instead of worrying about the current market trend, the CEO of Platforce, Artem Brytchenko has taken a more positive outlook, believing that the company will benefit from the current trend. The reason behind this positive outlook is the flexibility that the company offers in its pricing model.

Platforce offers tailored CRM solutions that are very competitive on the market when it comes to pricing. The company can easily add or take away certain features, making it much more flexible when setting a price. This flexibility is something that many big corporations cannot afford, giving Platforce an edge in the market. The tailored solutions that Platforce offers also provide an added advantage. The company can customize its CRM services to suit the specific needs of the client.

The pharmaceutical industry is not the only one affected by the current market trend. Many companies across industries are cutting down on their CRM budgets. In such a situation, companies are looking for cost-effective solutions that can provide the necessary services without breaking the bank. This is where Platforce comes in, providing tailored solutions at competitive prices.

By offering customized CRM solutions, Platforce is also better equipped to meet the changing demands of the market. This is because the company can adjust its services according to the client’s changing needs, ensuring that it stays relevant and up-to-date with the latest trends. For instance, if a company wants to focus more on digital marketing, Platforce can adjust its services to help the company achieve this goal.

The benefits of flexibility in pricing and tailored solutions do not end there. Companies that offer such services are also better equipped to meet the unique needs of their clients. By understanding the client’s specific requirements, Platforce can provide solutions that are not only cost-effective but also relevant and useful. This, in turn, leads to increased customer satisfaction and loyalty, as the client knows that they are getting a service that is tailored to their needs.

As the market trend for reduced CRM budgets continues, companies like Platforce may even see an increase in demand for their services. This is because more and more companies will be looking for cost-effective solutions that can provide the necessary services without compromising quality. With its flexible pricing and tailored solutions, Platforce is well-positioned to meet this demand.

It is important to note that the market trend for reduced CRM budgets is not the end of the world for CRM companies. Instead, it presents an opportunity for companies to adapt and evolve to meet the changing demands of the market. By offering tailored solutions at competitive prices, companies can stay ahead of the game and even benefit from the current trend.

In conclusion, the pharmaceutical industry’s reduced CRM budgets present an opportunity for CRM companies to differentiate themselves from the competition. By offering flexibility in pricing and tailored solutions, companies like Platforce can provide cost-effective solutions that meet the unique needs of their clients. As the market evolves, it is crucial for companies to remain adaptive and take advantage of the opportunities presented to them.