With the support of the Platforce team, Ada designed, developed, and launched field force performance dashboards for markets in seven countries, such as Uzbekistan, Sri Lanka, Ecuador, Azerbaijan, El Salvador, Panama, and Bulgaria.
Around 130 members of local Danone teams use Platforce CRM every day. Each unit has its own KPIs, which stimulate the workflow and improve feedback from the fields.
Moving forward with Platforce, Ada is considering improving the KPI system with more metrics. One of the examples is KPIs for managers to allow the company to measure the effectiveness of their coaching.
Platforce as a Gamechanger in HCP Engagement
Ada says Platforce empowered her with the ability to track different data, put it together, and make sense of it. For her, it was especially significant on the local level when she received insights into the activities in different countries.
With Platforce, Ada and her team became more flexible.
“You can integrate WhatsApp, send emails, make video calls. It’s especially crucial during COVID time when F2F visits aren’t possible. It’s a must-have in your CRM system to be able to engage with doctors,” she adds.
One more feature Ada likes in Platforce is the presentation of eDetailers.
She says.
It represents a new way of engagement with doctors and a more helpful method for them to understand information.
Platforce helped Danone’s marketing team see how the reps deal with eDetailers, which unveiled many ways to improve eDetailer content.
Before choosing Platforce as the primary CRM solution for Danone, Ada interviewed 13 vendors. She wanted to find a platform that provides cost-efficient and advanced functionality and get a partner with in-depth experience in pharma and healthcare. And Platforce matched Ada’s criteria.
Ada and her numerous colleagues have generated loads of data that allowed the Platforce team to improve future HCP engagement activities for Danone.
