What drives your revenue growth?
That’s a huge question, we know. Before you answer, let us narrow down your options.
First, you’re only allowed to use data. Second, an either-or hypothesis: either it’s engaging your HCPs effectively… or a spray-and-pray approach.
For most pharma and life science businesses, it’s engaging HCPs effectively. And that without relevant data to optimize the engagement creates an ugly catch-22, a codependent cycle littered with lower sales performance.
How do you break free? – You deploy a CRM that makes engaging with HCPs easy and will help you make the most of client interactions and insights collected.
That’s why Platforce has introduced its CRM which can collect KPIs that can help Pharma and Life Science businesses increase their engagement rate without stabbing in the dark.
In this blog post, you’ll learn about the challenges faced by Pharma and Life Science companies, how Platforce’s CRM KPI Collection can help, and best practices that you could adopt to maximize your HCPs engagement rate so that you to can get results as Danone did.
- The need for Pharma and Life Science companies to embrace a CRM like Platforce
- Platforce’s CRM KPI Collection: A Streamlined Solution
- What a CRM for pharma looks like in real life
The need for Pharma and Life Science companies to embrace a CRM like Platforce.
One of the primary obstacles faced by Pharma and Life Science companies is the difficulty in tracking and analyzing crucial sales data. With fragmented data spread across various sources, including spreadsheets and manual records, the sales team struggles to gain a holistic view of their customers and their interactions. This disjointed approach leads to missed opportunities, as crucial information may slip through the cracks, leaving potential sales untapped.
Moreover, the reliance on manual data entry introduces inefficiencies and errors in the sales process. The time-consuming nature of this task takes away valuable time that the sales team could have spent engaging with HCPs. Furthermore, the potential for human error in data entry poses risks of inaccuracies, which can have detrimental effects on decision-making and resource allocation.
The lack of real-time visibility into key performance indicators (KPIs) and metrics compounds these challenges. Without a centralized platform to consolidate and analyze data, management finds it arduous to make data-driven decisions. The absence of actionable insights derived from real-time data inhibits the ability to optimize sales efforts, allocate resources effectively, and adapt to evolving market conditions.
In this environment, companies find themselves grappling with limited visibility, fragmented data, and the absence of a comprehensive CRM system tailored to their unique needs. These challenges impede their ability to engage HCPs effectively, resulting in suboptimal sales performance and missed growth opportunities.
However, there is a solution that promises to revolutionize pharmaceutical sales strategies and overcome these challenges: Platforce’s CRM KPI collection feature. By addressing the shortcomings of traditional CRM systems, Platforce offers Pharma and Life Science companies a powerful tool to enhance their sales performance, engage HCPs more effectively, and achieve their revenue growth objectives. In the next sections, we will explore how Platforce’s CRM KPI collection feature empowers these companies and transforms their sales processes, ultimately leading to improved outcomes just like it did for Danone.
Platforce’s CRM KPI Collection: A Streamlined Solution
To overcome the challenges faced by pharmaceutical and life science companies, Platforce has developed a CRM system with a groundbreaking feature: CRM KPI collection. This innovative solution provides a streamlined approach to tracking and analyzing crucial sales data, empowering companies to engage healthcare professionals (HCPs) effectively and drive revenue growth.
Platforce’s CRM KPI collection feature offers a customizable dashboard that serves as a centralized hub for monitoring and analyzing sales performance. With this intuitive tool, companies can consolidate fragmented data sources and gain a holistic view of their customers and interactions. By eliminating the need for multiple spreadsheets and manual data entry, the CRM system saves time and minimizes the potential for errors, enabling the sales team to focus on what matters most—engaging with HCPs.
Real-time visibility into key performance indicators (KPIs) and metrics is a game-changer for pharmaceutical and life science companies. With Platforce’s CRM solution, decision-makers can access up-to-date insights that inform data-driven strategies and resource allocation. By monitoring KPIs such as sales revenue, conversion rates, and customer acquisition costs, companies can make informed decisions that optimize their sales efforts and maximize their engagement with HCPs.
With the customizable dashboard provided by Platforce, the sales team gains real-time access to essential KPIs, allowing them to monitor their performance and uncover actionable insights. By analyzing data trends, they identify areas for improvement and implement targeted strategies to enhance engagement with HCPs. The comprehensive understanding of sales performance empowers the company to adapt quickly to changing market dynamics and seize growth opportunities.
Platforce’s CRM KPI collection feature stands out from other CRM tools in the market due to its emphasis on customization and flexibility. The platform is tailored specifically for the pharmaceutical and life science industries, addressing their unique challenges and requirements. By offering a customizable dashboard, Platforce ensures that companies can track the KPIs most relevant to their business goals and objectives. This adaptability enables organizations to align the CRM system with their specific sales strategies, resulting in enhanced engagement with HCPs and improved sales performance.
What a CRM for pharma looks like in real life
Danone, a leading global food and beverage company, faced challenges in improving the performance of its sales representatives and tracking the behavior of healthcare professionals (HCPs). Ada Liu, the sales force effectiveness manager at Danone, recognized the need for a CRM with data analytics solution baked in, to gain insights into the engagement between sales reps and HCPs. Ada chose Platforce CRM to address these challenges and drive improvements.
Danone’s main goal was to understand the activities of sales reps and optimize their engagement with HCPs. They wanted to identify which doctors were worth visiting and allocate their resources more effectively. Ada and her team implemented Platforce CRM and utilized its customizable dashboards to track unique key performance indicators (KPIs) from seven countries where Danone operates, including Uzbekistan, Sri Lanka, Ecuador, Azerbaijan, El Salvador, Panama, and Bulgaria.
With Platforce CRM, around 130 members of local Danone teams now use the system every day. The CRM solution allows them to integrate various communication channels, such as WhatsApp, email, and video calls, to engage with HCPs. This feature became particularly crucial during the COVID-19 pandemic when face-to-face visits were not possible. Ada emphasizes that being able to engage with doctors through multiple channels is a must-have in a CRM system.
Platforce CRM also provides eDetailers, a feature that offers a new way of engaging with doctors and helps them understand information more effectively. Ada highlights the value of this feature, as it enables Danone’s marketing team to assess how sales reps are using eDetailers and identify areas for improvement in content creation.
The implementation of Platforce CRM has generated loads of data for Danone, allowing the company to improve future HCP engagement activities. Ada plans to enhance the KPI system by incorporating more metrics, including KPIs for managers to measure the effectiveness of their coaching.
By leveraging Platforce’s CRM KPI collection feature, Danone has experienced significant improvements in sales force effectiveness and engagement with HCPs. The customizable dashboards, integration with various communication channels, and insights derived from real-time data have empowered Danone’s sales team to make data-driven decisions, optimize their strategies, and allocate resources effectively. With a comprehensive understanding of their sales performance, Danone can adapt to market dynamics and drive revenue growth.
In conclusion, Platforce is the best CRM software for lead generation, order management, sales automation, and task management. Unlike other software, Platforce gives your company all it needs to optimize customer relations and boost customer experience. Try out the Platforce CRM system with a demo now. You can also stay updated on our Youtube and LinkedIn channels.